Salespeople know what customers want. Really?

Has any salesperson (or CEO, …) told you “I know the customers’ needs very well because ONE customer told me that…” Why did this happen? There are many reasons, but certainly the “hype” we see lately in product management does not help to bring product teams closer to the rest of the functions. On the […]

Faster than you in #productdiscovery

👉 Dear Product team, if you don’t take the time to do #productdiscovery and talk with your customers regularly, somebody in the C-suite (or sales) will do it for you.And will tell you exactly what to develop 😊 #productmanagement #productdesign #agile #forewarnedisforearmed #product Originally posted on Linkedin at https://www.linkedin.com/feed/update/urn%3Ali%3Ashare%3A7024304618658496512, Salva BocchettiMy name is Salva, I […]

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