The place where thoughts become products

Pricing Hardware and Hardware+Software Products - Part 2

Pricing Hardware and Hardware+Software Products – Part 2

Part 2- Risks and Customer value in Hardware+Software pricing models Introduction In the first part of this 3 part Deep-Dive, we have explored different pricing models available for Hardware and Hardware + Software Products. Today, we will be analyzing closely the risks and opportunities coming from each one of them; [...]

Read More
Pricing-Hardware-and-HardwareSoftware-Products

Pricing Hardware and Hardware+Software Products – Part 1

Part 1- Review of Hardware and Hardware+Software pricing options Introduction Business models in hardware have undergone a significant transformation over the last couple of decades. We’ve moved from a simpler world where hardware was primarily sold outright—akin to purchasing a music CD—to a realm where hardware and software are increasingly [...]

Read More
pricing models for ai products

Pricing Models for AI Products

As Artificial Intelligence (AI) gains momentum, a diverse array of companies are seizing the opportunity to develop innovative AI-based products. Recently, I’ve had the privilege of discussing revenue models and monetization strategies with several of these organizations. While traditional pricing strategies are fundamentally relevant, AI products require careful consideration of [...]

Read More
Tech and product cuts in 2024 and why this is actually good for product

Tech and Product cuts in 2024 and why this is actually good for Product

As history repeats itself, we enter 2024 witnessing massive layoffs in product departments and product companies. Global companies such as Google (”hundreds” headcounts cut), Twitch (500 headcounts cut), Duolingo (10% of contractors), Instagram (60 headcounts cut), Amazon (”hundreds” headcounts cut), Discord (170 headcounts cut) as well as within more niche [...]

Read More
The Product Value Triangle®

The Product Value Triangle®: Why Good PMs (Even Tech Ones) Cannot Shy Away from Monetization & Communication

One of the questions I hear most frequently is, “What should Product Managers do?” or “What is a part of a PM’s job/role?” or even “What are some must-have skills to become or grow as a PM?” Well, while the exact role may vary among different companies, there are some [...]

Read More
The Tuna Fish Paradox - More volume does not imply lower prices

The Tuna Fish Can Paradox

Does larger packaging always imply a discount or a lower price per unit? Not necessarily! 👇 Read the (real) story of how a major Swiss retailer prices their Tuna fish cans. We are accustomed to instinctively believing that larger packages mean “paying less” (per unit). The basic idea is that [...]

Read More
Amazon Prime Video Increases prices again

Amazon Prime is playing the Digital Shrinkflation

So, Amazon Prime is increasing prices… again! But this time, they’re playing a digital version of “shrinkflation.” Pretty much every audio and video streaming service has seen their prices rise this year, with Netflix, Disney, and Spotify all announcing double-digit increases to their subscription fees in the last few months. [...]

Read More
The right frequency to change your product pricing depends on the element you want to tweak

What’s the ideal frequency for tweaking your product’s pricing and offering? 🤷‍♂️

I hear people scared about “playing too often with pricing”, and others who see there an opportunity. Well, you’re all right! The right frequency largely hinges on the specific elements of pricing you’re looking to adjust. Here’s a breakdown: ✔ 𝐏𝐫𝐢𝐜𝐞 𝐏𝐨𝐢𝐧𝐭𝐬 📈: Adjusting your price points, can happen as often [...]

Read More
Disney+ is increasing pricing in many countries and introducing a 3-tiers offering

How Disney+ is increasing prices by 38%, yet keeping the same price.

In the ongoing trend of digital and streaming services adjusting their prices, it is now Disney+’s turn to make changes. This demonstrates how inflation impacts pricing differently in each industry: Disney+ serves as a prime example, having recently announced double-digit percentage increases. To understand these changes, I will be focusing [...]

Read More
Why Discounted Annual Plans move you away from Value-Based Pricing

Stop Offering Discounts for Annual Subscription Plans

Why Discounted Annual Plans are bad for revenue and for retention, and move you away from Value-Based Pricing If you’re familiar with the SaaS market and online services, you’ve likely noticed the common practice of offering the same service at different price points based on the contract duration. To be [...]

Read More

Product Monetization Guide: The Pricing Strategy

If there is one common element in the way pricing is addressed by a multitude of companies, smaller or larger, is the fact that pricing is often addressed as a last-minute side detail (at best) or as a simple guess (at worst).  However, price is not only the money you [...]

Read More
The real enemy is Product Debt

The real enemy is Product Debt

A Tech & Product debt primer for business-oriented people (including PMs) There may be something in the air, but I see more and more “Technical Debt” becoming a common term also among non-technical people. Technical Debt (or Tech Debt) is nothing new and the concept that code can get “out [...]

Read More

Don't miss new Articles!

Be among the first to be notified when a new Reasonable Product Article is published

We promise we’ll never spam! Max one email per week.

Scroll to top