I hear people scared about “playing too often with pricing”, and others who see there an opportunity. Well, you’re all right! The right frequency largely hinges on the specific elements of pricing you’re looking to adjust. Here’s a breakdown: ✔ 𝐏𝐫𝐢𝐜𝐞 𝐏𝐨𝐢𝐧𝐭𝐬 📈: Adjusting your price points, can happen as often [...]
Read MoreA complete (and FREE) guide to Product Monetization and Pricing
Pricing is undoubtedly a key element of a product’s (and company’s) success. However, partly due to the complexity of the topic, pricing tends to be treated as an afterthought, and an impressive number of pricing decisions are based on guesswork. Do you see the same happening in your company or for your product?
The amount of money left on the table and the number of customers that are lost due to bad pricing is by far the biggest opportunity that any business and product team can tackle. More than any other feature!
With this reflection in mind, I have started putting together a full guide to Product Monetization, I will publish the different chapters over the next weeks/months, so be sure to subscribe to my FREE Newsletter to be among the first ones receiving them!
The Price Display Dilemma: Unveiling the Pros and Cons of Revealing Prices Online
Shall companies display their prices online upfront or keep them hidden? Companies, in particular the digital ones, invest massively in making products “self-service” to reduce the need for salespeople’s during the purchase journey. At the same time, consumers demand instant information and transparency about the products and services they’re interested [...]
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Stop Offering Discounts for Annual Subscription Plans
Why Discounted Annual Plans are bad for revenue and for retention, and move you away from Value-Based Pricing If you’re familiar with the SaaS market and online services, you’ve likely noticed the common practice of offering the same service at different price points based on the contract duration. To be [...]
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Product Monetization Guide: The Pricing Strategy
If there is one common element in the way pricing is addressed by a multitude of companies, smaller or larger, is the fact that pricing is often addressed as a last-minute side detail (at best) or as a simple guess (at worst). However, price is not only the money you [...]
Read MoreWhat would you like to read about pricing?
What are the topics in monetization and pricing that would be most interesting for you? Do you have any specific questions or areas that you would like to see covered in one of the next parts of my guide? Please reach out and let me know!
The Product Monetization Canvas
Do you need a simple and comprehensive way to look at your Product Monetization? Have a look at my free Product Monetization Canvas.
A simple and complete tool to address pricing, alone or with your colleagues.
