Product Executive, Contributing with my grain of sand to making companies think product
Product Monetization Canvas
(C) Reasonable Product & Salva Bocchetti 2023
Pricing is the most important feature of your product. Yet, too many people think it’s too complicated to be worth their time.
Here is an easy and visual way to get your product’s pricing right !
Download the FREE Product Monetization Canvas
We will send you the Product Monetization Canvas directly to your mailbox.
How the canvas work
The pdf you will receive consists of 2 pages. The first one, has some gray text filled in to help you think about each one of the sections. The second page has only the titles: this is the page you will use to populate it with your thoughts. For workshops and large sessions, we suggest printing it in A0 format and asking participants to add their thoughts with post-its
The canvas is organized in 10 logical sections. We suggest to start filling the first 8 blocks from left to right.
- Users & Segments
- Decision Makers
- Value Drivers
- Willingness to Pay
- Competition & Alternatives
- Value Metrics
- Discount Strategy
- Price Points
There are 2 additional “building blocks” that will summarize what your pricing strategy and your offering look like:
- Pricing Strategy
- Bundling & Pricing Architecture
Still need some help?
If you’re in doubt or need some help finding out your product strategy, feel free to get in touch