Product Executive, Contributing with my grain of sand to making companies think product
Tiered Pricing Canvas
(C) Reasonable Product & Salva Bocchetti 2023
Are you and your team working on your next product offering? Tiered-pricing is a must-have tool to ensure proper segmentation and discrimination among your customers.
You don’t want “higher-willing-to-pay” customers to spend less than they’d be ready to. At the same time, some of your customers might find this price too high. There’s where Tiered pricing (what you probably know under the name of “Good-Better-Best” offering) comes handy.
Download the FREE Tiered Pricing Canvas
We will send you the Tiered Pricing Canvas Canvas directly to your mailbox.
How the canvas work
The pdf you will receive consists of 2 pages. The first one, has some gray text filled in to help you think about each one of the sections. The second page has only the titles: this is the page you will use to populate it with your thoughts. For workshops and large sessions, we suggest printing it in A0 format and asking participants to add their thoughts with post-its
The canvas is organized in 4 columns, one for each “Product Plan” (eg. “Basic”, “Advanced”, “Pro”). Each product plan comes with 4 sections
- Plan Name
- Price Range
- Target Group
- Plan Features
- Fences
There is an additional block (on the bottom) where you can list all the “add-ons”, in other words the features or elements that can be purchased “on top”.
Still need some help?
If you’re in doubt or need some help finding out your product strategy, feel free to get in touch