Pricing

The dream of recurring revenue and the reality of subscription fatigue

Start looking at Recurrent Revenue with the eyes of your customers to avoid Subscription Fatigue: 3 major readjustments emerging in the subscription landscape From streaming services to fitness apps, we willingly hand over our credit cards, lured by the promise of seamless access and ongoing value. But what happens when the music stops and the […]

Stop getting obsessed with your competitors’ prices, start being obsessed with your customers!

I know it might sound counterintuitive, but focusing on your competitors’ prices is the worst thing you can do to increase your revenue and margins. Stay with me, and I will show you the Double-Edged sword of pricing intelligence and how to use value-based pricing in red ocean markets. Focus on Your Customers, Not on […]

The Product Value Triangle®: Why Good PMs (Even Tech Ones) Cannot Shy Away from Monetization & Communication

One of the questions I hear most frequently is, “What should Product Managers do?” or “What is a part of a PM’s job/role?” or even “What are some must-have skills to become or grow as a PM?” Well, while the exact role may vary among different companies, there are some elements (or areas) that are […]

Amazon Prime is playing the Digital Shrinkflation

So, Amazon Prime is increasing prices… again! But this time, they’re playing a digital version of “shrinkflation.” Pretty much every audio and video streaming service has seen their prices rise this year, with Netflix, Disney, and Spotify all announcing double-digit increases to their subscription fees in the last few months. Yesterday, Amazon announced something similar, […]

What’s the ideal frequency for tweaking your product’s pricing and offering? 🤷‍♂️

I hear people scared about “playing too often with pricing”, and others who see there an opportunity. Well, you’re all right! The right frequency largely hinges on the specific elements of pricing you’re looking to adjust. Here’s a breakdown: ✔ 𝐏𝐫𝐢𝐜𝐞 𝐏𝐨𝐢𝐧𝐭𝐬 📈: Adjusting your price points, can happen as often as every second, as in […]

How Disney+ is increasing prices by 38%, yet keeping the same price.

In the ongoing trend of digital and streaming services adjusting their prices, it is now Disney+’s turn to make changes. This demonstrates how inflation impacts pricing differently in each industry: Disney+ serves as a prime example, having recently announced double-digit percentage increases. To understand these changes, I will be focusing on the new pricing for […]

Who owns pricing?

Diving into an intriguing old McKinsey report on pricing ownership within organizations https://assets.kpmg.com/content/dam/kpmg/pdf/2016/06/unlocking-the-potential-of-pricing.pdf I couldn’t help but raise an eyebrow at some “notable missing” pieces in the puzzle 😯 . Back in 2016, the spotlight didn’t even touch the product realm! The debate was mainly between Marketing or Sales. That’s all! How have things changed since? Shall […]

The Price Display Dilemma: Unveiling the Pros and Cons of Revealing Prices Online

Shall companies display their prices online upfront or keep them hidden? Companies, in particular the digital ones, invest massively in making products “self-service” to reduce the need for salespeople’s during the purchase journey. At the same time, consumers demand instant information and transparency about the products and services they’re interested in. The question of whether […]

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