Does larger packaging always imply a discount or a lower price per unit? Not necessarily! 👇 Read the (real) story of how a major Swiss retailer prices their Tuna fish cans. We are accustomed to instinctively believing that larger packages mean “paying less” (per unit). The basic idea is that if you buy a family […]
Deep Dives
Amazon Prime is playing the Digital Shrinkflation
So, Amazon Prime is increasing prices… again! But this time, they’re playing a digital version of “shrinkflation.” Pretty much every audio and video streaming service has seen their prices rise this year, with Netflix, Disney, and Spotify all announcing double-digit increases to their subscription fees in the last few months. Yesterday, Amazon announced something similar, […]
How Disney+ is increasing prices by 38%, yet keeping the same price.
In the ongoing trend of digital and streaming services adjusting their prices, it is now Disney+’s turn to make changes. This demonstrates how inflation impacts pricing differently in each industry: Disney+ serves as a prime example, having recently announced double-digit percentage increases. To understand these changes, I will be focusing on the new pricing for […]
Time to hire a Chief Product Officer (CPO)?
Weighing the pros and cons of hiring a CPO at different phases of the company, and some practical alternatives if the timing isn’t quite right. In two recent articles, I’ve covered the concept of Companies that “think product” and how a solid Chief Product Officer can go a long way in helping any CEO who […]
Do we need a Chief Product Officer (CPO)?
A quick guide for CEOs, business leaders, executive search professionals, and CPOs themselves to set expectations about Chief Product Officers right. In a recent article, I covered the concept of companies that “Think product” and why they’re in a better position than the average to create and capture value from their users. Thinking product is […]
Does your organization “think product”?
A pragmatic and non-dogmatic approach to product management, that helps companies generate and capture more value from their users. Product management has popularized a set of principles that have greatly benefitted certain technology companies in terms of creating and capturing value from their users. These companies, which I call the “Think Product” companies, have embraced […]
A Product & UX look into pricing: Netflix removes account sharing
Netflix is the market leader in streamed entertainment. Part of its success has been built thanks to a smooth experience, accessible prices, and billing flexibility (compared to pay-tv subscriptions). Exclusive content productions have come into play at a later stage, and have been material to acquire and retain subscribers to the platform. While Netflix has […]
Are you measuring right? 4 reasons you’re probably not
The majority of the measures we see in Product Management (#productmanagement) are flawed, and the better they look, the worse they (usually) are. Why is it so, and 4 easy checks to fix them. Whether setting up OKR, monitoring your “product health” or just running experiments, there are countless reasons why, as a product professional, […]
Product Management: low-hanging fruits are poisoned
A quick guide for Product Managers and Business people to get priorities right and avoid playing a lose-lose game Some expressions, jokes, and ways of working are part of company slang and just feel normal “corporate life”, doesn’t matter the company or industry you work for. One of those expressions is “Low hanging fruit” (LHF). […]
The real enemy is Product Debt
A Tech & Product debt primer for business-oriented people (including PMs) There may be something in the air, but I see more and more “Technical Debt” becoming a common term also among non-technical people. Technical Debt (or Tech Debt) is nothing new and the concept that code can get “out of control” has been discussed […]