Product Executive, Contributing with my grain of sand to making companies think product
I hear people scared about “playing too often with pricing”, and others who see there an opportunity. Well, you’re all right! The right frequency largely hinges on the specific elements of pricing you’re looking to adjust. Here’s a breakdown: ✔ 𝐏𝐫𝐢𝐜𝐞 𝐏𝐨𝐢𝐧𝐭𝐬 📈: Adjusting your price points, can happen as often as every second, as in […]
In the ongoing trend of digital and streaming services adjusting their prices, it is now Disney+’s turn to make changes. This demonstrates how inflation impacts pricing differently in each industry: Disney+ serves as a prime example, having recently announced double-digit percentage increases. To understand these changes, I will be focusing on the new pricing for […]
Diving into an intriguing old McKinsey report on pricing ownership within organizations https://assets.kpmg.com/content/dam/kpmg/pdf/2016/06/unlocking-the-potential-of-pricing.pdf I couldn’t help but raise an eyebrow at some “notable missing” pieces in the puzzle 😯 . Back in 2016, the spotlight didn’t even touch the product realm! The debate was mainly between Marketing or Sales. That’s all! How have things changed since? Shall […]
Shall companies display their prices online upfront or keep them hidden? Companies, in particular the digital ones, invest massively in making products “self-service” to reduce the need for salespeople’s during the purchase journey. At the same time, consumers demand instant information and transparency about the products and services they’re interested in. The question of whether […]
Why Discounted Annual Plans are bad for revenue and for retention, and move you away from Value-Based Pricing If you’re familiar with the SaaS market and online services, you’ve likely noticed the common practice of offering the same service at different price points based on the contract duration. To be clear, I’m not referring to […]
If there is one common element in the way pricing is addressed by a multitude of companies, smaller or larger, is the fact that pricing is often addressed as a last-minute side detail (at best) or as a simple guess (at worst). However, price is not only the money you capture from selling your product […]
Pricing is not based on cost… not on management’s gut feeling This post originally appeared on Linkedin at https://www.linkedin.com/posts/jesperlhansson_bart-knows-activity-7050681190395105280-ux65 Salva BocchettiMy name is Salva, I am a Product executive, helping tech companies discover, shape, and sell better Products. My work and writing are mainly about subscription models, product pricing, e-commerce/marketplaces, and creating top product organizations. […]
Has any salesperson (or CEO, …) told you “I know the customers’ needs very well because ONE customer told me that…” Why did this happen? There are many reasons, but certainly the “hype” we see lately in product management does not help to bring product teams closer to the rest of the functions. On the […]
Netflix is the market leader in streamed entertainment. Part of its success has been built thanks to a smooth experience, accessible prices, and billing flexibility (compared to pay-tv subscriptions). Exclusive content productions have come into play at a later stage, and have been material to acquire and retain subscribers to the platform. While Netflix has […]
