Author : Salva Bocchetti

My name is Salva, I am a Product executive, helping tech companies discover, shape, and sell better Products. My work and writing are mainly about subscription models, product pricing, e-commerce/marketplaces, and creating top product organizations. My superpower is to move between ambiguity (as in creativity, innovation, opportunity, and ‘thinking out of the box’) and structure (as in ‘getting things done’ and getting real impact). I am firmly convinced that you can help others only if you have lived the same challenges: I have been lucky enough to practice product leadership in companies of different sizes and with different product maturity. Doing product right is hard: I felt the pain myself and developed my own methods to get to efficient product teams that produce meaningful work.

More than just salary: the importance of context to grow as Product Managers – Part 1

In this episode of Reasonable Product, Salva has invited Tanja Lau from Product Academy to explore the multi-dimensional challenges of product management.  They discuss the emotional and professional pressures unique to this role, including the complexities of accountability and strategic decision-making.  They look at the nuances of empowerment in the workplace, the influence of company […]

Tech and Product cuts in 2024 and why this is actually good for Product

As history repeats itself, we enter 2024 witnessing massive layoffs in product departments and product companies. Global companies such as Google (”hundreds” headcounts cut), Twitch (500 headcounts cut), Duolingo (10% of contractors), Instagram (60 headcounts cut), Amazon (”hundreds” headcounts cut), Discord (170 headcounts cut) as well as within more niche but still excellent companies such […]

Taking your Product Management career to the Next Level – with Büşra Coşkuner (Part 2: The Frameworks)

Summary: This is the second episode of a special Podcast with Büşra, dedicated to leveling up Product Manager’s skills. Ready to unlock the potential of your product management? Tune in for a profound conversation with our guest, Büşra, who will guide us through the best frameworks that can empower product managers to make a real […]

Stop getting obsessed with your competitors’ prices, start being obsessed with your customers!

I know it might sound counterintuitive, but focusing on your competitors’ prices is the worst thing you can do to increase your revenue and margins. Stay with me, and I will show you the Double-Edged sword of pricing intelligence and how to use value-based pricing in red ocean markets. Focus on Your Customers, Not on […]

The Product Value Triangle®: Why Good PMs (Even Tech Ones) Cannot Shy Away from Monetization & Communication

One of the questions I hear most frequently is, “What should Product Managers do?” or “What is a part of a PM’s job/role?” or even “What are some must-have skills to become or grow as a PM?” Well, while the exact role may vary among different companies, there are some elements (or areas) that are […]

Taking your Product Management career to the Next Level – with Büşra Coşkuner (Part 1: The Mindset)

Summary: Ever thought of leveling up your product management game? In this conversation, Salva hosts Büşra, an experienced product manager, and product leadership coach, as they explore the multifaceted world of product management and leadership. Together, they unravel the challenges faced by aspiring and mid-to-senior level product managers and discuss strategies to thrive in this […]

Amazon Prime is playing the Digital Shrinkflation

So, Amazon Prime is increasing prices… again! But this time, they’re playing a digital version of “shrinkflation.” Pretty much every audio and video streaming service has seen their prices rise this year, with Netflix, Disney, and Spotify all announcing double-digit increases to their subscription fees in the last few months. Yesterday, Amazon announced something similar, […]

Unleashing NO-Code superpowers for Product Managers – With Marcel Schneider (HuggyStudio)

Summary: In this episode of Reasonable Product, Salva has invited Marcel Schneider (Product Manager at Huggy Studio) to deep dive into the world of No-Code development and its pivotal role in product management. They explore how No-Code empowers product managers to rapidly bring their ideas to life, focusing on high-priority tasks while reducing the time […]

What’s the ideal frequency for tweaking your product’s pricing and offering? 🤷‍♂️

I hear people scared about “playing too often with pricing”, and others who see there an opportunity. Well, you’re all right! The right frequency largely hinges on the specific elements of pricing you’re looking to adjust. Here’s a breakdown: ✔ 𝐏𝐫𝐢𝐜𝐞 𝐏𝐨𝐢𝐧𝐭𝐬 📈: Adjusting your price points, can happen as often as every second, as in […]

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